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Pre-MEST Digital Marketing Training Program 2021

Pre-MEST is a digital skills training program launched by MEST in partnership with the Mastercard Foundation and their Young Africa Works strategy. The aim of the program is to address the significant gap between the number of young people across Ghana seeking work and the limited employment opportunities available to them.

Combining hands-on learning with real-work experience, the 12-week program offers free training to young people living in Ghana helping them acquire the skills needed to launch careers in Software Development, as Junior Full Stack Developers, Digital Marketing, specializing in Content Creation and Analytics or become Software Technology Entrepreneurs.

The next cohort of the program will specialize in Digital Marketing. Training will take place at four partner hubs in Ghana. Over the 12-weeks, participants will spend 8-weeks being trained and 4-weeks in paid internships to gain relevant work experience as well as skills acquisition.

  • Applications open – July 5th, 2021
  • Applications close – August 6th, 2021
  • Program starts – September 6th, 2021
  • Program ends – November 26th, 2021

Who the program is for:

  • Individuals based in Ghana
  • Between the ages of 18-35
  • Passionate about Digital Marketing
  • Actively looking for employment
  • Motivated, self-starter
  • Able to commit to the time demands of the program
  • Able to attend both virtual and in-person training sessions
  • No prior digital marketing experience necessary

What the program covers:

  • Principles of Marketing
  • User Research
  • Marketing Funnels/Lead Generation
  • Digital Advertising
  • Content Strategy and Content Creation
  • Writing for Digital Media
  • Graphic Design
  • Video Production
  • Web and Social Media Analytics
  • Search Engine Optimization/Search Engine Marketing
  • A/B Testing

How to Apply Pre-MEST Digital Marketing Training Program 2021

Application Form Fill out the Pre-MEST application form and submit your complete application

Pre-Learning Course Take the Google Digital Skills – Fundamentals of Digital Marketing Course

Certificate Submission Submit your Fundamentals of Digital Marketing Course certification of completion

For More Information:

Visit the Official Webpage of the Pre-MEST Digital Marketing Training Program 2021

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