NECTA MATOKEO YA MTIHANI 2020

Head of Marketing (Cement Industry) At Dangote, January 2021

JOB TITLE: Head of Marketing (Cement Industry)

Description Head of Marketing

Key Duties and Responsibilities

  • Demonstrate ownership of and communicate the strategic direction and objectives of the Sales and Marketing department to all staff within the department.
  • Oversee the articulation of the organisation’s sales and marketing strategies and ensure alignment with DCP’s corporate strategy, goals and objectives.
  • Champion the design and deployment of an effective customer acquisition, retention and relationship management strategy/framework to sustain and expand the organisation’s clientele.
  • Institutionalise a customer service-oriented culture in the sales workforce and champion capacity building efforts for all categories of staff within the department.
  • Provide overall guidance and direction in the execution of the department’s functions and activities.
  • Approve and coordinate the execution of the department’s work programs and plans.
  • Ensure the deployment of effective market penetration and market share acquisition framework.
  • Ensure the development and establishment of effective channel strategies to promote sales.
  • Oversee the collation of market and industry business intelligence to support effective decision making.
  • Monitor and ensure the provision of the highest quality services to the company’s customers and oversee the design and deployment of an effective customer relationship management framework.
  • Stay abreast of market trends, customer needs and competitor initiatives and devise strategies to optimally utilise market opportunities.
  • Attend workshops, trade shows and seminars to keep up to date with changes in the industry.
  • Oversee the preparation of the department’s annual budget and monitor its implementation.
  • Review the department’s performance against set targets on a periodic basis and define action plans for improvement.
  • Manage the human and material resources of the department to optimise performance and enhance output.
    • Assign detailed responsibilities to subordinates and supervise them to ensure timely delivery of high-quality results
    • Ensure periodic meetings to communicate departmental goals/targets and agree work plans
    • Motivate, guide and ensure knowledge transfer and capacity building of subordinates
    • Review and authorize key expenditures/transactions of the Department in line with approved departmental budget and manual of authority
  • Prepare and agree career development plans (in conjunction with HR Department) and conduct periodic performance appraisals for departmental staff.
  • Prepare and submit periodic activity/management reports to the CEO, DCP Tanzania, on the activities of the department.
  • Act on behalf of; and perform any other duties that may be assigned by the CEO, DCP Tanzania
  • Coordinate, direct and supervise the day-to-day activities of the department and ensure alignment with the overall goals and objectives of the company.
  • Develop and implement a comprehensive sales and marketing plan to acquire significant clientele from identified customer segments.

Requirements

Education and Work Experience

  • Post-graduate degree in a relevant discipline.
  • Minimum of thirteen (18) years relevant work experience

Skills and Behaviours

 

  • In-depth understanding of trends, challenges, opportunities, regulations and legislations relating to the cement manufacturing industry.
  • In-depth knowledge of DCP’s product and service offerings.
  • Very good understanding of approaches/ methodology for business strategy articulation, monitoring and implementation; sales/marketing planning, marketing models and business performance analysis.
  • Very good knowledge of local and global industry dynamics including regulation, legislation and operating environment.
  • Very good understanding of micro and macroeconomic indicators and their impact on business.
  • Ability to think strategically and holistically and to appreciate the systematic impact of various policies, issues and solutions.
  • Excellent leadership and people management skills.
  • Excellent negotiation and relationship management skills.
  • Excellent communication, presentation and facilitation skills.
  • High sense of responsibility and accountability.
  • High ethical standards.

Benefits

  • Private Health Insurance
  • Paid Time Off
  • Training and Development

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Cec
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